Tag Archives: Marketing

How to Make a Strong Customer Base with Mobile Apps?

2 Jul

“Grow your business by increasing your customer base”, it may sound simplistic, but actually it requires fundamental ways to successfully grow any business and make it more valuable in the market.

It’s a well known fact that 80% of sales often come from approximately 20% of your customers. Devoted customers are like the driving force behind every successful business and companies who works to bring back customers and turn them into repeat buyers.

With Mobile, most of the small-business owners often believe that mobile-business apps are only worthwhile for large organizations or certain industries. They believe such apps are too expensive or too industry specific for their needs, therefore they assume that making a strong customer network is a complex process and a general website will be sufficient for us. But in reality, they couldn’t be further from the truth. Almost every business, either it is small or big, can profit from a mobile app. In fact, in today’s marketplace, some businesses might not be able to survive without mobile apps.

mobile apps vs web

Here are five ways to make your customer base strong for a mobile business site might be the best thing you can do for your company.

1. Boost Up With Mobile Coupons, Offers and Rewardsoffer

Everyone likes some extra.

Creating exclusive offers, coupons, and rewards through the mobile app increases engagement and drives repeat usage. Holding the new deals is important to continually engage customers. Receiving a deal always feels good and customers will launch apps repeatedly to see what new deals are available.

2. Utilize Geo-location & Store Mapping Technology

Location based features and map of the store layout are a powerful tool for effective marketing campaigns, adding value to your app and driving revenue from your app. Adding geo-location features into your mobile app allows you to send special offers or reminders to customers who are in store or close to one. On the other hand, simply mapping out your store by product is extremely helpful, you can add information about products or even suggest a certain product to a customer based on their previous history and guide them to the product in store.

3. Optimize Your Marketingdeeplink marketing

A simple but mostly forgotten method to increase your mobile app customer base is to constantly remind them that you have a mobile app! Using deeplinks in your email marketing campaigns, social media, mobile ad campaigns and especially on your website, you have an opportunity to remind your customers directly to the right page in the app they already have installed on your phone.

4. Refine the User Experience

No matter how well you guide, remind, or encourage customers to use or revisit your mobile app, if it is unusable it won’t get success.

For purchasing apps, there are three main goals that need to be easily accomplished – navigation, search, and check-out.

Customers often drill deep into categories to find the item they are looking for. It should to be easy to navigate to any part of the app; frequently tapping the back button is not a solution.
Search is a quite simple feature, but make sure you have it and it works.

To avoid friction around check out, make sure it is easy to log into has as much of their information automatically entered because due to the screen size and capabilities of mobile, filling out a form for purchasing is even more painful.

These functions are extremely important to a mobile app, but the most important thing to remember is performance. If your app crashes, slow, or has bugs that consistently interrupt the customer experience you’ll find that your app is turning into a negative experience for your customers.

5. Prioritize the Customer

Put the customer first and create an app they love to use. Every problem and question you receive is an opportunity to make a customer happy.

Using feedback forms and mobile surveys you can easily understand what your customers want. By pushing out improvements to what is most important to your customer you’ll be creating a happy customer base.

Here are some figures that make it clear how important repeat customers are.

• Adopting new customers can cost five times more than retaining existing customers.
• Reducing customer churn by 5% can increase profits 25% to 125%.
• The probability of selling products to an existing customer is 60% to 70%, while the probability of selling to a new prospect is 5% to 20%.

A strong customer base isn’t earned in a day, it is earned day-by-day. You need to provide value and support to your mobile customers always to increase their loyalty. Be intelligent about their requirement, their experience, and how you can make them happy. Earning customer satisfaction isn’t about logic, it’s about emotion. Companies that use apps to support their customers and work to provide relevant experiences will win over customers and increase the loyalty of their mobile customer base.

Posted By: Pooja Runija


Is Social Media Replaced E-Mail Marketing?

8 Nov

If you’re going to implementing  an email marketing program but aren’t certain if your resources would be better used expanding a social network programs, or if you’re assuming that recognizing diminishing the measure of email you send to focus more on social network, this article investigates whether or not social network is truly “killing” email.

The Rise of Social Network

social basketBefore the rise of social media networks, speaking with your clients or users was a mess simpler. Most of them read email, and they read it often. Now people unmistakably invest less time in their inbox and more time on social networks. As a result, numerous marketers have moved their focus to social network marketing. In this article, we’ll explore why social networks haven’t swapped email and shouldn’t adjust your email marketing technique.

The Numbers

records of social mediaLater study in Boston uncovered that social networks and Facebook specifically, are replacing email to keep in touch with friends. 96% of respondents regularly use Facebook to connect with friends, followed by text messaging at 93% and email at 91%.

Monetizing From Social Networks vs. Monetizing via E-mails

email vs socialHow users act in Social Networks and E-mail Marketing environment is altogether different. In an email environment, expecting that you can get the user to open your email, the user is then engage in a solo action with no other disturbance.

In a social media environment, users are in the network to dig into information and communicate with other users. This comes about as rather than to read your message and then proceed onward to the next opportunity to interact with other social network users is challenging, lengthy and takes an any longer tail to result in action.


Why choose email over social media?

  • In respects to the business environment, email gives a level of privacy and professionalism that is not present when utilizing social media stages.
  • The inbox goes about as an electronic “go to folder” that empowers the management of tasks and gatherings.
  • Email works over all platforms and applications. With social media you can’t convey between networks.
  • Email has become more than only two way communication tools. A valid email address is as important as passport or driving license. Social media’s absence of standardization makes this an unworthy tool.
  • Social media does not provide a professional online space for business one to ones.
  • Social media has a major issue with possession or say ownership, even after deleting the LinkedIn account the information still exists on their server and has chance to been cloned and duplicated over the web.

Social networks are not replacing emails, yet they are changing out people utilize it. Verify your email procedure reacts appropriately. Send good, applicable, targeted emails to clean house-records. You’ll uncover that email still works best for pure ROI purposes and likewise accompanies various different profit that you shouldn’t overlook.

Email-GlobePosted By: Pooja Runija