“Grow your business by increasing your customer base”, it may sound simplistic, but actually it requires fundamental ways to successfully grow any business and make it more valuable in the market.
It’s a well known fact that 80% of sales often come from approximately 20% of your customers. Devoted customers are like the driving force behind every successful business and companies who works to bring back customers and turn them into repeat buyers.
With Mobile, most of the small-business owners often believe that mobile-business apps are only worthwhile for large organizations or certain industries. They believe such apps are too expensive or too industry specific for their needs, therefore they assume that making a strong customer network is a complex process and a general website will be sufficient for us. But in reality, they couldn’t be further from the truth. Almost every business, either it is small or big, can profit from a mobile app. In fact, in today’s marketplace, some businesses might not be able to survive without mobile apps.
Here are five ways to make your customer base strong for a mobile business site might be the best thing you can do for your company.
Everyone likes some extra.
Creating exclusive offers, coupons, and rewards through the mobile app increases engagement and drives repeat usage. Holding the new deals is important to continually engage customers. Receiving a deal always feels good and customers will launch apps repeatedly to see what new deals are available.
2. Utilize Geo-location & Store Mapping Technology
Location based features and map of the store layout are a powerful tool for effective marketing campaigns, adding value to your app and driving revenue from your app. Adding geo-location features into your mobile app allows you to send special offers or reminders to customers who are in store or close to one. On the other hand, simply mapping out your store by product is extremely helpful, you can add information about products or even suggest a certain product to a customer based on their previous history and guide them to the product in store.
A simple but mostly forgotten method to increase your mobile app customer base is to constantly remind them that you have a mobile app! Using deeplinks in your email marketing campaigns, social media, mobile ad campaigns and especially on your website, you have an opportunity to remind your customers directly to the right page in the app they already have installed on your phone.
4. Refine the User Experience
No matter how well you guide, remind, or encourage customers to use or revisit your mobile app, if it is unusable it won’t get success.
For purchasing apps, there are three main goals that need to be easily accomplished – navigation, search, and check-out.
Customers often drill deep into categories to find the item they are looking for. It should to be easy to navigate to any part of the app; frequently tapping the back button is not a solution.
Search is a quite simple feature, but make sure you have it and it works.
To avoid friction around check out, make sure it is easy to log into has as much of their information automatically entered because due to the screen size and capabilities of mobile, filling out a form for purchasing is even more painful.
These functions are extremely important to a mobile app, but the most important thing to remember is performance. If your app crashes, slow, or has bugs that consistently interrupt the customer experience you’ll find that your app is turning into a negative experience for your customers.
5. Prioritize the Customer
Put the customer first and create an app they love to use. Every problem and question you receive is an opportunity to make a customer happy.
Using feedback forms and mobile surveys you can easily understand what your customers want. By pushing out improvements to what is most important to your customer you’ll be creating a happy customer base.
Here are some figures that make it clear how important repeat customers are.
• Adopting new customers can cost five times more than retaining existing customers.
• Reducing customer churn by 5% can increase profits 25% to 125%.
• The probability of selling products to an existing customer is 60% to 70%, while the probability of selling to a new prospect is 5% to 20%.
A strong customer base isn’t earned in a day, it is earned day-by-day. You need to provide value and support to your mobile customers always to increase their loyalty. Be intelligent about their requirement, their experience, and how you can make them happy. Earning customer satisfaction isn’t about logic, it’s about emotion. Companies that use apps to support their customers and work to provide relevant experiences will win over customers and increase the loyalty of their mobile customer base.
Posted By: Pooja Runija