Tag Archives: data and research

How Data and Research Helps to Make Mobile App Successful?

18 Apr

research

The value that you provide to any development as a designer/developer or user experience professional isn’t just your capacity to execute a series of tasks. Good customers will recognize and appreciate the guidance, opinions and recommendations that come with your experience. It’s up to you to be approaching and to place yourself as a valuable thinker from the begin as well as to build your suggestions with respect to subjective ideas. It is essential, especially in the rapidly growing world of mobile, where customers regularly require update as they do execution.

Below are some aspects to put some value to your products:

Reasonableness vs. Identity

A research states that, customers essentially search to utilize the best product and services. By following this thinking to how users interact with mobile web or apps puts more importance on “What do you have to do/find?” Mobile users aren’t divided by age, education, gender, income etc. This reason is somehow effective to provide some value to customers.   

Audience Research and Analysis into Your Process

Mobile research is a value added part of your services that you offer to your customers from the beginning. A more practical, goal-oriented research component helps in building a better product. It enables you to make better decisions and to judge about what your audience expects from a mobile experience.

This is the best way to determine what users expect to find in the mobile devices, how a very specific, targeted set of customers use their smartphones and what’s the probability is that they’d be interested in using the application you intend to build.

Analytics Review

By reviewing analytics data from an existing Web presence can be an effective way to determine what mobile users are doing with the content and features available. Always remember, when using Google Analytics, that mobile phones and tablets are group together in the default “Mobile” group.

Identifying Themes

To know the requirement of mobile users has little value until the research is put to use. In between research and development there are the series of “themes”. Themes are a familiar concept that simplifies the process of grouping findings together, while including a number of tactics to be implemented in the project.

Closing Thoughts

Mobile Application Development is the way to interact with the market as well as with user, not only to produce great work but also to know about the specific research projects that help in adding some value to your existing product.

Analysis and Research is a fantastic, accessible way to increase your perceived business value, and it is helping to shape the future of the app that we build to keep step up with users.

Posted By: Pooja Runija