If you are a business firm or developer and you don’t already offer mobile applications to your clients, doing so can increase your revenues rapidly.
Adding an entirely new service to your business is not only moving ahead, it’s good for profits. Here’s how things usually go for your average revenues…
You just landed a new client who wants a website, sweet!
Normally you’d build it, release it, and you’re done. But what if they need a mobile app?
Will you say Sorry…..?
You now have the power to make app for them, and increase your revenues!
We all know, Mobile apps are spreading like wildfire and with new utility apps coming out every day, MobilePundits found how they provide real world benefits for businesses.
You can add an app into the initial project scope, or change them after the site is done. You can even track back to old clients and sell them an app.
The best part is that you don’t have to hire an Objective C or Java developer, increasing your expense. You can now keep app development in-house, and add another income source to your business.
Smartphones open a whole new world of opportunities for marketers at businesses from large and small. The following are the things to keep in mind so that businesses are getting an extra boost via mobile apps:
Designing the app. It is possible to make customizations to the app theme and add custom features.
Maintenance and updates of the app. Mostly there is no need to resubmit the app, but if your client needs a major change or to add some feature, you might have to.
Geo-Targeted Push Notifications. You could send out region-specific notifications about special offers based on users’ interests. For example a store could announce a sale on umbrellas with a weather alert to users where rain is forecasted.
Geo-Targeted Advertising. You can use smart ads to target users by specific location to display ads and coupons that are based in their geographic location.
Additional Sales Opportunities. Since people are constantly on their smartphones during their free time, these free moments have opportunities to connect with users. You can reach to consumers while they are having their morning tea, taking lunch or sitting in a waiting room. App will be able to reminding users to look the app by sending a notification or saving login and billing information in the app.
Dynamic Offers. You can use geo-tracking to deliver at-a-time offers to help boost revenue. For example, movie tickets of upcoming movie that has not been sold out to increase their profits for a particular show time.
Data Gathering. You can track what users are doing within their app. They can see what things users search and what things make users leave. This is extremely valuable for designing the app to make users stay and maximize their time spent on the app.
Compete Anywhere. You can compete anywhere, anytime in the market. Mobile provides the benefit of immediate price comparisons. Users can find the products with the best offer and instantly purchase them on their phones.
Pushing Through the Stack. To avoid “bouncing” off an app (visiting without making a purchase) generate automatic address and credit card fill-in. Mostly users are not interested in filling their credit card information. To fight this, make your app can store credit card information or use GPS to find a user’s location.
Mobile apps are helping businesses to increase revenue largely by increasing efficiency. Instead of only targeting to crowd, users can be narrowly targeted. Businesses can productive inventory in the last moments before it would have gone to waste. And all these little but effective efficiencies are resulting in more revenue for businesses by enhancing the overall experience for users.
Posted By: Pooja Runija