Google’s Broken Promises, Does Google Requires Some More To Keep Trust In Search?

29 Nov

google-promises brokenFor two years in succession now, Google has backtracked on major promises it made about search. It started doing paid inclusion in 2012, which it once called “evil.” This year, its exploring banner ads might never be permitted. Both speak to major philosophical movements for the company about search, yet shifts it has avoided to demonstrating. Does that dissolve user trust?

However, the bigger picture is that as Google has entered its fifteenth year, it confronts new challenges on the best way to convey search products that are fundamentally not the same as when it began.

That’s the focus of my column at Mobile Pundits Blog this week, Google’s Broken Promises & What Google Do To Keep Faith On Search?

In the past, Google might have explained such moves in an attempt to support user trust. Right away, Google either accepts it has so much user trust that explanations aren’t necessary. Or, the lack of responsibility might be due to its “fuzzy management” structure where no one seems in charge of the search engine.

Broken Promise 2012: Google Shopping Goes Pay-To-Play

Google-ShoppingThe first broken promise came a year ago, when Google took the extraordinary step of transforming one of its search product, Google Product Search, into an immaculate advertisement product called Google Shopping.

Awhile ago, Google Product Search worked in the same way that Google’s standard search engine still does. It accumulated listings from over the Web, demonstrating comes about accelerating merchants, at no charge to them. As merchants needed to be ensured better situation for a specific search, they could purchase ads, which ran above and to the right of the unpaid “editorial” postings.

Google Shopping is an alternate brute. Nobody gets listed unless they pay. It’s not an immaculate illustration. Paid inclusion doesn’t ensure you’ll rank better or get good stories. Anyhow you don’t even get an opportunity to seem unless you shell unconscious hard money.

Evil In 2004, Embraced In 2012

google-good-evilThe Company Wrote, Because we don’t charge merchants for inclusion in [Google Shopping], our users can peruse product classes or conduct product searches with trust that the outcomes we furnish are significant and impartial. 

Broken Promise 2013: Banner Ads In Search

Google promised in December 2005 that there will be no banner ads on the Web search results pages or Google homepage. Eight years after the fact, Google’s testing huge banner ads like these:

google banner

You could contend that the promise was made by vice president of Google’s search products Marissa Mayer, obviously, has proceeded onward to be CEO of Yahoo. At the same time Mayer made that promise on behalf of Google. It didn’t somehow lapse just because she exited.

“Why” Google Broke Promises?

google stop

  • Google no more considers “it’s best to do one thing really, really well – we do search,” nor does “vote based system on the Web”.
  • The more intricate response is that things do change and require organizations and products to adjust. Possibly it does make sense that Google moved to a paid inclusion display for shopping hunt, in spite of its prior stance against this.

I accept there must have been some open conversation. I trust there was. However if there was, Google hasn’t felt it beneficial to demonstrate these decisions in the way it once may have previously, to the shoppers and other people who may mind. Issues that were huge enough to make loud, open explanations about appear to deserve at least some public acknowledgment of a change of heart.

 Posted By: Pooja Runija


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: