How to Improve the Cross-Platform Compatibility with Mobile Widgets?

11 Aug

mobiles_devices for cross platform

Having a website or a mobile application with the number of online visitors is not as straightforward as initially recognized. The world of the internet is booming and the way the search engines index website or app information is always showing signs of change, as is the way you look for data on the web.

For any business that has a website or applications and need to be visible, get excellent review from number of online visitors, you need to adapt and envision how online visitors will search for your kind of business or services. Add this to what kind of medium or technical platform is set to be utilized for the online look.

Now a days there are numerous routines for scanning for content, additionally  different technologies like; Smartphone, iPad tablets, games consoles, digital TV sets, mp3 players with Wi-Fi and even in-car web devices to name yet a couple. So with some of these technologies you need to verify that, you have a cross-platform able applications and website that meets the most recent guidelines and technologies widgets.

Widgets are rapidly turning into fundamental devices for developers that need to enhance the purpose and characteristics of cross-platform mobile applications. This point suggests, it has been very important for developers to develop and modify native applications for the different platforms like iOS, Android, Windows, Rim, Symbian, and so on. With the approach of responsive design application development, these redundancies could be removed. Further you will know, why and how these mobile widgets could be utilized for the development of cross-platform applications.

Mobile widget is only a little compact mobile apps with an extremely basic user interface and a particular usefulness. Widgets give access to real-time, live information, for example climate reports, stock exchange data, news, sports scores, and so on. If users are searching for the closest gas station, flight landing time or traffic status widgets are the ideal answer for adding dynamic substance to applications. Widgets can never replace the functionality of applications; however can essentially help in cross-platform mobile application development.

Many developers as far and wide are making open source widgets each day because they are not difficult to construct and look after and are very attractive to mobile and tablet application developers. Widgets additionally give an amazing chance to circulate adapted content and games to huge gatherings of people by means of application developers. Furthermore since these widgets load speedier and require lesser data transfer capacity to perform, more users are liable to adopt it, subsequently increasing the extent of business sector.

On the other hand, mobile widgets are not as robust as native applications. Widgets intended to run on different platforms have constrained usefulness as they are not able to approach a device’s API. Meanwhile, we accept that widgets can give the most fantastic worth when conveyed as characteristic upgrades to cloud-based mobile applications for smartphones and tablets.

Posted By: Pooja Runija



How to Make a Strong Customer Base with Mobile Apps?

2 Jul

“Grow your business by increasing your customer base”, it may sound simplistic, but actually it requires fundamental ways to successfully grow any business and make it more valuable in the market.

It’s a well known fact that 80% of sales often come from approximately 20% of your customers. Devoted customers are like the driving force behind every successful business and companies who works to bring back customers and turn them into repeat buyers.

With Mobile, most of the small-business owners often believe that mobile-business apps are only worthwhile for large organizations or certain industries. They believe such apps are too expensive or too industry specific for their needs, therefore they assume that making a strong customer network is a complex process and a general website will be sufficient for us. But in reality, they couldn’t be further from the truth. Almost every business, either it is small or big, can profit from a mobile app. In fact, in today’s marketplace, some businesses might not be able to survive without mobile apps.

mobile apps vs web

Here are five ways to make your customer base strong for a mobile business site might be the best thing you can do for your company.

1. Boost Up With Mobile Coupons, Offers and Rewardsoffer

Everyone likes some extra.

Creating exclusive offers, coupons, and rewards through the mobile app increases engagement and drives repeat usage. Holding the new deals is important to continually engage customers. Receiving a deal always feels good and customers will launch apps repeatedly to see what new deals are available.

2. Utilize Geo-location & Store Mapping Technology

Location based features and map of the store layout are a powerful tool for effective marketing campaigns, adding value to your app and driving revenue from your app. Adding geo-location features into your mobile app allows you to send special offers or reminders to customers who are in store or close to one. On the other hand, simply mapping out your store by product is extremely helpful, you can add information about products or even suggest a certain product to a customer based on their previous history and guide them to the product in store.

3. Optimize Your Marketingdeeplink marketing

A simple but mostly forgotten method to increase your mobile app customer base is to constantly remind them that you have a mobile app! Using deeplinks in your email marketing campaigns, social media, mobile ad campaigns and especially on your website, you have an opportunity to remind your customers directly to the right page in the app they already have installed on your phone.

4. Refine the User Experience

No matter how well you guide, remind, or encourage customers to use or revisit your mobile app, if it is unusable it won’t get success.

For purchasing apps, there are three main goals that need to be easily accomplished – navigation, search, and check-out.

Customers often drill deep into categories to find the item they are looking for. It should to be easy to navigate to any part of the app; frequently tapping the back button is not a solution.
Search is a quite simple feature, but make sure you have it and it works.

To avoid friction around check out, make sure it is easy to log into has as much of their information automatically entered because due to the screen size and capabilities of mobile, filling out a form for purchasing is even more painful.

These functions are extremely important to a mobile app, but the most important thing to remember is performance. If your app crashes, slow, or has bugs that consistently interrupt the customer experience you’ll find that your app is turning into a negative experience for your customers.

5. Prioritize the Customer

Put the customer first and create an app they love to use. Every problem and question you receive is an opportunity to make a customer happy.

Using feedback forms and mobile surveys you can easily understand what your customers want. By pushing out improvements to what is most important to your customer you’ll be creating a happy customer base.

Here are some figures that make it clear how important repeat customers are.

• Adopting new customers can cost five times more than retaining existing customers.
• Reducing customer churn by 5% can increase profits 25% to 125%.
• The probability of selling products to an existing customer is 60% to 70%, while the probability of selling to a new prospect is 5% to 20%.

A strong customer base isn’t earned in a day, it is earned day-by-day. You need to provide value and support to your mobile customers always to increase their loyalty. Be intelligent about their requirement, their experience, and how you can make them happy. Earning customer satisfaction isn’t about logic, it’s about emotion. Companies that use apps to support their customers and work to provide relevant experiences will win over customers and increase the loyalty of their mobile customer base.

Posted By: Pooja Runija

How Data and Research Helps to Make Mobile App Successful?

18 Apr


The value that you provide to any development as a designer/developer or user experience professional isn’t just your capacity to execute a series of tasks. Good customers will recognize and appreciate the guidance, opinions and recommendations that come with your experience. It’s up to you to be approaching and to place yourself as a valuable thinker from the begin as well as to build your suggestions with respect to subjective ideas. It is essential, especially in the rapidly growing world of mobile, where customers regularly require update as they do execution.

Below are some aspects to put some value to your products:

Reasonableness vs. Identity

A research states that, customers essentially search to utilize the best product and services. By following this thinking to how users interact with mobile web or apps puts more importance on “What do you have to do/find?” Mobile users aren’t divided by age, education, gender, income etc. This reason is somehow effective to provide some value to customers.   

Audience Research and Analysis into Your Process

Mobile research is a value added part of your services that you offer to your customers from the beginning. A more practical, goal-oriented research component helps in building a better product. It enables you to make better decisions and to judge about what your audience expects from a mobile experience.

This is the best way to determine what users expect to find in the mobile devices, how a very specific, targeted set of customers use their smartphones and what’s the probability is that they’d be interested in using the application you intend to build.

Analytics Review

By reviewing analytics data from an existing Web presence can be an effective way to determine what mobile users are doing with the content and features available. Always remember, when using Google Analytics, that mobile phones and tablets are group together in the default “Mobile” group.

Identifying Themes

To know the requirement of mobile users has little value until the research is put to use. In between research and development there are the series of “themes”. Themes are a familiar concept that simplifies the process of grouping findings together, while including a number of tactics to be implemented in the project.

Closing Thoughts

Mobile Application Development is the way to interact with the market as well as with user, not only to produce great work but also to know about the specific research projects that help in adding some value to your existing product.

Analysis and Research is a fantastic, accessible way to increase your perceived business value, and it is helping to shape the future of the app that we build to keep step up with users.

Posted By: Pooja Runija



Importance of User Interface Design for Mobile App Success

11 Apr


“First Impression is the Last Impression.”  This is not just a proverb; this is a true fact for every mobile app that is standing in the app market. Interface design of an app is not only the first but also an important chance for any mobile app development company to attract user, and for user it is the first step to integrate the quality and usefulness of an app.

 Before I begin to explain the importance of interface design, first know, what is Interface Design?

Interface design is the art of making the interaction between the human and the mobile device/computer as effortless as possible. At some level, everything on your mobile device or computer is an interface, created and designed to allow you to access data you want.

Problem arises when; business mobile application design is too often neglected. I have seen lots of applications that don’t meet the requirements of either businesses or users and thus results to loss of money and poor user experience.  Sometimes in the small firms, it even happens that designers are not involved in the process of application development at all, laying all of the responsibility on the shoulders of developers.

It is not so easy, even for experience developers, who have plenty of back-end and front-end development experience but limited knowledge of design. If you don’t take the time to think about the appearance of your app it will be apparent to your potential users. Your content might be the best in the world, but if your users can’t get passed your ugly screenshots it doesn’t matter. And this results in frustrated users, unsatisfied customers and failed projects.

 Well, if you want your apps to work for your business gets more and more hits and downloads, you must conceive with the importance of UX (user experience) and UI (user interface) design.

User Interface design is the part of the app that faces the user, whereas User Experience is how user feel when using the app. It is essential to follow effective user experience design into the app development process to engage the end user and raise the chances of transactional response.

Your app is important, it should look good. Too often we see poorly designed apps for iPhone, Android, Windows that have been created by a programmer or inexperienced person.  So, if you want your app to be effective in generating sales or leads, you must begin your project with an understanding of user psychology and behavior.  Every design decision should focus on delivering a memorable user experience in order to increase conversion performance.

Always remember, designing an app is as important as development and this is a specialist role that must be done by a designer. Every app is designed to fulfill key business objectives- generating revenues, increase productivity, enhancing brand identity and engaging users. By developing a polished User Interface and fluid User Experience design within the app development process; your product will ultimately help to fulfill wider business objectives and commercial goals.

 Posted By: Pooja Runija







Key Factors You Should Know Before Hiring a Developer

28 Mar


When you are thinking to hire a developer, it’s tempting to believe on the developer who fulfill your development requirement and work accordingly. Hiring the wrong employee is expensive, time consuming and costly to your work environment.  Beware, for this action. Why does you or any organization need another developer? Is this the right candidate who understands your vision?

On the other hand, hiring the right employee is a challenging process. It pays you back in employee productivity, a successful employment relationship, positive forward thinking planning and a positive impact on your total work environment. This is not a complete guide to hiring, but these steps are key when you hire application developer.

Now examine the portion of the factors need to be in any mobile application designer and developer.

Finesse on the most recent form of SDK

Every mobile application developer needs to have proficiency on the most recent form of the SDK for targeted OS, which is the foundation of all mobile applications. It’s essential for developers to have the ability to optimize the utilization of the mobile operating system with a specific end goal to ensure that they have the capacity to help of their customers.

Customer Concept

Customer view confirms the heading of various mobile app developments. A developer needs to have the ability to ensure that the procedure of application development meets the desires of the customer’s thought constantly.

Decision and Functionality Considerations

Depending upon the designer and developer, the apps have various styling and planning plus captivating illustrations. That helps in building of fruitful applications.


Having a excellent coding is a standout amongst the most vital requirements in developer that choose the success of the application.

Market Demand

This is all over the story of what you give your target market what they require through your mobile application, for example if they are set to appreciate utilizing the iPad and on the other hand assuming that you offer them something that they are not excessively ken about, your iPad application is certain to fizzle. In this way, all the characteristics and the purpose of any mobile application that you focus throughout the development are totally subject to the necessities of the client.

These are only a percentage of the numerous factors that have an enormous part to play in improving and determining mobile applications. It’s significant that you have the capability to work with an development organization that likes the worth of these factors and the part they play in mobile application development. Truth be told, the reality if your mobile application is set to be solid or not is in huge part depend upon your decision of organization.

Posted By: Pooja Runija

Is It Worth To Acquire iPhone App Outsourcing For Economical Solutions?

18 Mar


iPhone is an incredible wonder in the smartphone industry. Nevertheless, what makes this phone most demanding in every country? How business persons consider iPhone as best suited for advance and economical solutions? With considering all things, all through the years of experience and excellent quality products, Apple is conceiving as secure mark.  Their universal acknowledgement shows in excess of 8.5 million individuals in the UK own an iPhone, and the number will be expanding as the iPhone 5 is out now.

Why Outsourcing?

iPhone development has capturing the market persistently and there is no chance of decrease in graph sometime later in future. From the U.S. only more than 3 billion downloads in the App Store at regular intervals, makes every entrepreneur to thinks for iPhone application development without any learning of how to prepare the pitch for development of apps. But developing an app and make it popular is not a joke! Now this problem can be tackle by entering into iPhone and iPad App Development Outsourcing, one in all the quickest growing business.

iPhone app development becomes considerably straight forward basically because of two reasons, first after the launch of SDK (software development kit) by Apple in 2008 inspired variety of skilled developers to figure on making mobile applications. Secondly, due to increasing demand of iPhone among the users has enlarged the demand of iPhone apps to draw in new and existing customers. This demand gives birth to iPhone application development services.

As iPhone permits developers across the world to submit their apps to iStore and market it over there, this may provide functional economical solutions for business growth. Presently there are many iPhone apps within the market that facilitate users to search data on any subject with ease, permit them to play a range of games, connect them to a GPS, give amusement, facilitate reserve tickets, facilitate the running of their business, provide advance solutions and do more things.

Major Challenges

Majority of iPhone users are located geographically in the countries where earnings are high due to higher life standards. Some local laws make it difficult to hire iPhone developer permanently. Moreover, manpower shortage is the most worsening factor to establish a development center. Getting skilled iPhone developers is yet again tough because iPhone development happens on Mac system and learning iPhone SDK is a little demanding and time consuming. In such a scenario outsourcing your work to third world countries like India, Australia is the most economical and feasible decision.

How Outsourcing Becomes Effective?

Outsourcing iPhone Application development to countries like Asian country makes lots of sense because it offers many benefits. Most significantly, it’s terribly price effective: you’ll be able to get custom application without investing much on giving technical coaching to your work force. Also, you would like not worry regarding the rules and approval of Apple because the outsourcing company you’ve got employed can screw.

The time distinction, just in case you’re placed in America, company works to your favor: your work gets done whereas you’re sleeping and you get positive updates and progress reports as you return to figure within the morning.

Outsourcing your iPhone Application development work are often an excellent concept that saves some time similarly as cash, but you have to search a reputed outsourcing firm which will fulfill your needs and meet your standards. Sorting out firm on cloud, gazing their previous work and human action with its members can help you to select the correct outsourcing partner and sign a profitable contract. Besides this you are keen to additionally get a promise from the service provider about the rate of return and economical solutions.

Posted By: Pooja Runija

How to increase your business revenues from mobile apps?

21 Feb

mobile app revenue

If you are a business firm or developer and you don’t already offer mobile applications to your clients, doing so can increase your revenues rapidly.

Adding an entirely new service to your business is not only moving ahead, it’s good for profits. Here’s how things usually go for your average revenues…

You just landed a new client who wants a website, sweet!

Normally you’d build it, release it, and you’re done. But what if they need a mobile app?

Will you say Sorry…..?


You now have the power to make app for them, and increase your revenues!

We all know, Mobile apps are spreading like wildfire and with new utility apps coming out every day, MobilePundits found how they provide real world benefits for businesses.

You can add an app into the initial project scope, or change them after the site is done. You can even track back to old clients and sell them an app.

The best part is that you don’t have to hire an Objective C or Java developer, increasing your expense. You can now keep app development in-house, and add another income source to your business.

Smartphones open a whole new world of opportunities for marketers at businesses from large and small. The following are the things to keep in mind so that businesses are getting an extra boost via mobile apps:

Designing the app. It is possible to make customizations to the app theme and add custom features.

Maintenance and updates of the app. Mostly there is no need to resubmit the app, but if your client needs a major change or to add some feature, you might have to.

Geo-Targeted Push Notifications. You could send out region-specific notifications about special offers based on users’ interests. For example a store could announce a sale on umbrellas with a weather alert to users where rain is forecasted.

Geo-Targeted Advertising. You can use smart ads to target users by specific location to display ads and coupons that are based in their geographic location.

Additional Sales Opportunities. Since people are constantly on their smartphones during their free time, these free moments have opportunities to connect with users. You can reach to consumers while they are having their morning tea, taking lunch or sitting in a waiting room. App will be able to reminding users to look the app by sending a notification or saving login and billing information in the app.

Dynamic Offers. You can use geo-tracking to deliver at-a-time offers to help boost revenue. For example, movie tickets of upcoming movie that has not been sold out to increase their profits for a particular show time.

Data Gathering. You can track what users are doing within their app. They can see what things users search and what things make users leave. This is extremely valuable for designing the app to make users stay and maximize their time spent on the app.

Compete Anywhere. You can compete anywhere, anytime in the market. Mobile provides the benefit of immediate price comparisons. Users can find the products with the best offer and instantly purchase them on their phones.

Pushing Through the Stack. To avoid “bouncing” off an app (visiting without making a purchase) generate automatic address and credit card fill-in. Mostly users are not interested in filling their credit card information. To fight this, make your app can store credit card information or use GPS to find a user’s location.

Mobile apps are helping businesses to increase revenue largely by increasing efficiency. Instead of only targeting to crowd, users can be narrowly targeted. Businesses can productive inventory in the last moments before it would have gone to waste. And all these little but effective efficiencies are resulting in more revenue for businesses by enhancing the overall experience for users.

Posted By: Pooja Runija